Car insurance Channel

Here's my quick (writing on the train) 25 word list:

• Read Inside AdWords
• Map Campaigns
• Tightly Worded Ad Groups
• Compelling Ads Related to Keywords
• Use Negative Keywords
• Focused Landing Page
• Split Test Everything
• Measure All Results

Here's my shot at it...17 words.

• Your Keywords Equal Your Product, Your Service
• Your Keywords Hit Home!
• Your Customers Hit Your Order Pages!

In 25 words or less...

• Keywords in Title
• Targeted Ad Groups
• Negative Keywords
• Exact and Phrase Matches
• Don't over tweak it! Wait for results

Is the Inside AdWords email the proper channel for sending inquiries? –Nick A.

What is the difference between Google Search & “I'm Feeling Lucky”? How does “I’m Feeling Lucky” affect how my ads are displayed? –Mark S.

I tried logging into AdWords with the email and password I use for Sitemaps, but it doesn't work. What should I do?

If I already have an account set up for Google Sitemaps, do I need to create a new Google Account to be able to access AdWords, Sitemaps, and all the other fun Google stuff?

How will this impact people who are using My Client Center to manage multiple accounts? Are we going to have to update each account or just the Client Center login?

Do you have tips on updating my login if I work with API developers or Bid Managers to help manage my account?

So, do you have a step-by-step guide or additional tips on how best to update my AdWords login to a Google Account?

We'll be performing routine maintenance on the AdWords system from 9pm to 11pm PDT [?] today, Friday, October 21, 2005. While your ads will continue to run as normal, you won't be able to log into your accounts during this maintenance period.

A Google Account is a single email and password that gives you a simple and secure way to sign in to multiple Google services, without having to log in and out each time. Your login information is the only thing that will change. All your account information -- such as billing and campaign details -- will remain the same.

No, you can use any of your email addresses as your Google Accounts login.

You can opt to create multiple Google Accounts, and in this way, separate your personal from your business accounts.

Over the next few weeks, we'll be asking you to update your AdWords login to a Google Account when you first login to AdWords.

Though updating to Google Accounts will remain optional from October 19, 2005 until January 15, 2006, we advise you to complete the process and begin using your new Google Accounts login as soon as possible. After January 15, 2006, you'll need to update before you can access your account.

• Targeted Ad Groups!
• Specific keywords describing your products
• Ads about same thing as the keywords
• Send user to a highly related page on your site

Regarding your answer to Brandon H.'s question on searching for URLs that did not contain specific terms: you actually can do this, using the Find and Edit Ad Text Tool. If you go to Tools > Find and Edit Ad Text, check "Destination URL", choose "does not contain" in the drop-down menu, input in the box the tracking code, and then choose "Just show me these ads", you'll get all the ads that do not contain that term. -- Assaf G.

One of your posts mentioned that the 'served percentage' is located under the ad statistics in each Ad Group. I can't seem to find it. Can you point me in the right direction? -- Nelson W.