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Posted by Emily Williams, Inside AdWords crew

Posted by Katrina Kurnit, Inside AdWords crew

We want to let you know that the changes to our pharmacy policy in the U.S. and Canada will start to go into effect today.

As we explained a couple weeks ago, this update means that Google AdWords will only accept advertisements from VIPPS and CIPA certified pharmacies, and that these pharmacies can only target ads within the countries where they are accredited.

To ensure that users see the most relevant and useful ads possible, pharmaceutical manufacturers and VIPPS and CIPA certified pharmacies will be allowed to run on prescription drug and pharmaceutical-related keywords.

For more information about this updated policy, please see this link: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=7463

Posted by Dan Friedman, Inside AdWords crew

You may recall that towards the end of 2009, we began testing a new feature called AdWords Comparison Ads. This feature lets users compare multiple relevant offers with ease, and it provides advertisers with a new sophisticated and flexible cost per lead format. Speed is of the essence for many users, so we've made sure that Comparison Ads shows targeted offers in less than a second. Posted by Dan Friedman, Inside AdWords crew

Posted by Katrina Kurnit, Inside AdWords crew

Posted by Dan Friedman, Inside AdWords crew

Over the last several months, we've been introducing new ways to analyze and segment your campaign data. As we continue to introduce more data types, we want to make sure that it's easy for you to access these reporting controls. That's why we've introduced a new analysis toolbar in the Campaigns tab of your account. This toolbar consolidates key functionality from the "Filter and views" and "More actions" menus, and appears at the top of each of your data tables:
Posted by Dan Friedman, Inside AdWords crew

Posted by Miles Johnson, Inside AdWords crew

Posted by Emily Williams, Inside AdWords crew

We understand how important it is for users to be able to purchase pharmaceuticals online for themselves or for loved ones, and we've decided to update our Google AdWords online pharmacy policy. The change will go into effect towards the end of this month.

There are two main aspects to this change:

Only VIPPS and CIPA certified pharmacies will be allowed to advertise
We've made the decision to further restrict the ads we accept for online pharmacy sites in the U.S. and Canada. Starting at the end of this month, Google AdWords will only accept ads from online pharmacies in the U.S. that are accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian International Pharmacy Association (CIPA.)

Pharmacies can only target ads within their country
These pharmacies may only target ads to users in the country in which they are accredited. This policy change does not affect our online pharmacy policy for countries outside the U.S. and Canada.

Accordingly, we'll no longer be using any 3rd party verifier of online pharmacies other than VIPPS and CIPA. AdWords advertisers who aren't accredited by VIPPS or CIPA will no longer see their online pharmacy ads displayed once this policy change comes into effect

We'll post to this blog again once the changes go into effect towards the end of this month. For more information on our current pharmacy policy, please see this link: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=7463.

Posted by Dan Friedman, Inside AdWords crew

Posted by Katrina Kurnit, Inside AdWords crew

Posted by Dan Friedman, Inside AdWords crew