Car insurance Channel

[Originally posted on the Google Agency Blog]

Posted by Katie Miller, Inside AdWords crew

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Posted by Katie Miller, Inside AdWords crew

We’ve added My Client Center support, so you can now run Automated Rules across multiple client accounts, to help you manage many accounts more quickly, easily and efficiently. To get started, simply click the “Automate” drop-down menu on the Performance or Budget tab:

This AdWords Help Center article walks you through how to set up Automated Rules in My Client Center. As you may notice, the steps are mostly the same as for individual accounts, except that we’ve added sections for account and currency selection:


As always, remember to click the Preview results button to verify that you've set the rule up correctly. Previewing displays the time you’ve chosen for the rule to run in groups according to your clients’ timezones, and allows you to get a glimpse of the changes that the rule will make to the first account you’ve selected.


To see popular types of rules created by advertisers, please see this AdWords Help Center article. To learn more about Automated Rules, please visit Ad Innovations.

Posted by Andrew Truong, Product Marketing Manager

Posted by AdWords Community Team

We've talked before about how useful ad sitelinks can be. They give users more options, and deliver advertisers more clicks. On average, the clickthrough rate is 30% higher for ads with sitelinks than those without. And we've continued experimenting with new ways to make sitelinks even better. Today, we're taking the covers off one of our strongest performing experiments. It works by incorporating text from ads in your account that are related to your sitelinks. The easiest way to understand things is with an example:

Say you've created sitelinks for your pizza restaurant campaign, and your ad displays sitelinks as shown here:


Now, let's say your account also includes the following text ads:


With this enhancement, your ad could now look like this:


To be eligible, your ad with sitelinks must show above Google search results and your account must contain active ads closely related to the sitelinks in your campaign.

In testing, people reported that ads with enhanced sitelinks were more useful and relevant. And clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks.

If you’re not already using ad sitelinks and would like to get started, please visit the AdWords Help Center.

Posted by David Ganzhorn, Senior Software Engineer and Ramakrishnan Kandhan, Software Engineer

Last January, we introduced a new way to manage changes across multiple campaigns with lists, starting with negative keyword lists. These lists give advertisers the ability to create and manage groups of negative keywords in your account and to associate them with multiple campaigns. We’re now pleased to announce two new developments to our lists feature which will sit in a new place in the AdWords left navigation panel called the “Shared library.”

#1. Placement exclusion lists

Exclusion lists, which are similar to negative keyword lists, allow you to create lists of placements to exclude, and associate these lists with multiple campaigns in your account.


For example, let’s say you have a set of particular placements on our Display Network that you don’t want your ads to appear on. Previously, you’d need to add these as placement exclusions to every campaign targeted to the Display Network within your account. With placement exclusion lists, you can create a single list containing these placement exclusions and associate them with any or all the campaigns in your account running on the display network. Additionally, if you wanted to add another exclusion, you’d just have to add it to the list once, and it would automatically apply to all the associated campaigns.

#2. List suggestions

The new list suggestions feature will tell you where you are using the same negative keywords or placement exclusions across multiple campaigns and therefore where it would be useful to create lists for these keywords/placements instead.


We hope these features will help you manage your negative keywords and placement exclusions more easily and efficiently by removing the need for duplication of entities across your account.

Please visit our Help Center to find out more about placement exclusion lists and the list suggestion feature.

Posted by Luisa Lu, Software Engineer

In March 2010, we launched Search Funnels, a tool that helps advertisers understand the series of search impressions and search clicks that result in conversions.

Since then, we've been tweaking the user interface to make it more useful and usable. We're launching our interface refresh today and want to familiarize you with the new interface so you can migrate smoothly. For the next few weeks you'll also be able to access the previous version (see the left navigation bar under the report list), but we hope you'll take advantage of the improvements in the new version.

Here's a sampling of some of the improved features:

Compare date ranges and see if your funnel has changed year-over-year. Just click on the date range drop down and this menu will appear:




Access drill-down dimensions quickly via tabs. You'll see these tabs at the top left of the Search Funnels tables:
View total conversions and conversion value side-by-side in our histogram reports, now available in all Search Funnels reports:


We've also made it easier to create persistent drill-down filters so you can view multiple reports focusing on the same analysis. For example, if you'd like to do an analysis based on "all the Top Paths where the first click was Campaign XYZ," you can now Save this drill-down and then click through multiple reports. If you no longer want to have this view, just click the "Clear" button above the report title and you'll return to the unfiltered version of the report:

Click "Save" to keep a first-clicked view across reports

Click "Clear" to return to an unfiltered view

We hope you enjoy these new usability tweaks, and happy path analyzing!

Posted by Laura Holmes, Product Manager

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