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Looking to measure and optimize your GDN campaigns? We'll be hosting a webinar on April 2nd at 3:00pm GMT to discuss how to create successful GDN campaigns. You can use the GDN to target specific sites, categories, topics and audiences, and in this webinar we'll discuss best practices surrounding the creation and optimization of GDN campaigns. This webinar will be presented by a UK-based Google Display Specialist and more specialists will on hand to answer any questions you may have.

Posted by Brett Slatkin, Software Engineer

The Google Research team has a new study out today that examines how organic search results and ranking impact ad impressions and ad clicks. The team analyzed 390 Search Ads Pause studies and found, on average:

Join us every Wednesday at 11am PST on the Google+ Your Business page to learn about the tools that Google offers your business. This week, we’re excited to bring current AdWords users a Hangout On Air about using AdWords to introduce your business to new, potential customers. AdWords is an amazing tool to help customers find you, so we want to make sure you make the most of it! We will cover topics around defining advertising goals, effective account structures, important metrics, and useful reports and features to help you get the most out of advertising with us.

Posted by Alok Goel, Product Manager Next Gen-Keyword Contextual Targeting, Rebecca Illowsky, Product Manager Display Network Tab, and Claire Cui, Principal Engineer

This week we're introducing a status insights icon in the Ads tab that provides visibility into the approval status and potential policy limitations for each individual ad creative. The new icon will be particularly valuable if you’re advertising products or services that are restricted by our advertising policies to show only in specific countries or with certain keywords.

To use the new status icon, simply hover over the speech bubble in the Status column of the Ads tab next to the ad of interest:


We’ll tell you if the individual ad is showing for the default keyword and location displayed in the hover. If you would like to re-diagnose the ad with with a different targeted location or keyword, you can edit the parameters from right within the hover:


This new icon complements the existing ad diagnosis tools, which include the status hover on the Keywords tab, a batch option to diagnose many keywords at once, and the Ad Preview and Diagnosis tool.

Posted by Katie Miller, Inside AdWords crew

Posted by Katie Miller, Inside AdWords crew

Mobile searches have grown 400% in the last two years, but many businesses today still don't have mobile optimized sites. A mobile optimized site will allow users to have a great experience on your site while browsing on their mobile devices. Whether your customers are contacting you or making a purchase, this session will walk you through the ten best practices for building a better mobile site so you can get more customers while they are using mobile devices. This webinar will be hosted by one of our in-house Mobile Websites specialists who will also be on hand to answer questions after the webinar.

A fast, simple way to increase your AdWords performance is adding sitelinks to your campaigns. If your campaign is eligible to show sitelinks but it doesn’t have them them up yet, it’s probably missing a good opportunity. To help out, we're adding sitelinks to the AdWords Opportunities tab

Now, when we detect that your campaign is performing well enough to show ad sitelinks, but does not yet have them set up, we’ll show you that idea in the Opportunities tab. You'll also get a personalized estimate of the impact on clicks and cost if sitelinks were implemented, based on your last week’s campaign stats.

Here are two tips to keep in mind when you're setting up ad sitelinks:

1. Our systems automatically determine which sitelinks perform best and show them more frequently. So adding more than the minimum number of suggested sitelinks can boost your performance.
2. Sitelinks can appear with any of the ads in your campaign. So choose website destinations and sitelink text that make sense across all of your ads.

To learn more about the Opportunities tab, visit the AdWords Help Center.

Posted by Mark Martel, AdWords Product Marketing

At Google, one of our goals is to help make the web work for your business. Today we’re introducing the Learn with Google webinar program that does just that, by sharing best practices and tips across a variety of products, including search ads, mobile ads, display ads, YouTube and Google Analytics.

We’re kicking off the program with eight live webinars in March:

• March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video
• March 14 at 10am PDT: Introduction to the Google Display Network
• March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising
• March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives
• March 21 at 10am PDT: Reaching Your Goals with Google Analytics
• March 22 at 10am PDT: GoMo for Publishers
• March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort
• March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns

Check out our new webinar page to register for any of the sessions or to access on-demand webinars. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our Learn with Google Webinar calendar to automatically see upcoming webinars in your Google Calendar.

Whether your goal is to engage the right customers at the right time, make better decisions faster, or get the most from your marketing dollars, we hope that you’ll use these tips and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you join us!