Car insurance Channel

We live in a world of constant connectivity, where mobility is bridging the digital and physical worlds. With smartphones in hand, people are taking a variety of online and offline actions, like calling a business, downloading an app, looking for directions to a store, or starting research that leads to a purchase on another device. We’re working hard to account for these new paths to purchase in AdWords, like the recent addition of calls as conversions to AdWords reporting. Still, with more work to be done to improve measurement tools, most marketers still account only for sales happening on a mobile site and aren’t seeing the full picture. Today we’re introducing the Full Value of Mobile initiative to help marketers begin this discussion and better understand mobile’s impact online and offline. 

This new consumer behavior is now the norm, with a recent study showing that nearly three of ten mobile searches result in visiting a store, calling a business, or making a purchase online. Some smart marketers are already investing in understanding how mobile drives sales through these new customer paths. For example, adidas, in partnership with their agency iProspect, felt that mobile was converting in ways beyond their mobile website, so they created a simple yet powerful attribution model to understand how mobile is driving customers into stores. As a result, adidas found that each click on their store locator button was worth $3.20, which has changed the way they view their digital investment. See their full case study here.  

While savvy marketers like adidas are already defining the full value of mobile, most marketers have struggled to get started. To help marketers better understand mobile attribution, we’re launching the Full Value of Mobile initiative, which includes:

• A calculator tool
• Videos that illustrate each mobile conversion path
• Case studies highlighting successful mobile strategies
• Tips for measurement

The Full Value of Mobile Calculator provides simple equations and benchmarks to help you estimate of the value that mobile drives for your business through calls, apps, in-store, mobile site and cross-device. In about 30 minutes, you can follow the step-by-step wizard to upload data from AdWords and your mobile website, and make some key assumptions to create your Full Value of Mobile estimate. Through the exercise, you’ll see the total value, value per click, and ROI that mobile is driving for your business across all mobile customer paths, not just your mobile website. You’ll also see how cost-effective your mobile CPAs are.

SES New York is coming up next week, and we hope you’ll join us in the Big Apple!

During day 1 of SES New York, we'll be on the expo floor with a custom-built Google classroom. Join us for a full day of learning about the latest solutions from AdWords, Mobile, Google Display Network, and DoubleClick Search to help you win in a constantly connected world.


Where: SES NY Expo Hall, 5th Floor Marriott Marquee
When: Day 1 - Tuesday, March 26th
Sessions:

• 10:30-11:30am Reaching customers whenever, wherever, across any device. Surojit Chatterjee, Lead Product Manager for enhanced campaigns
• 11:45-12:45pm Understanding the Full Value of Mobile. Brendon Kraham, Director, Global Mobile Solutions
• 2:00-3:00pm Engaging with your audience in a multi-screen world. Speaker TBD
• 3:30-4:30pm Using DoubleClick Search to manage campaigns across channels and devices. Anthony Chavez, Product Manager for DoubleClick Search

Don’t have a pass yet? Don’t worry! Expo Only passes are free and get you access to our Google classroom. You can also use the code NYGOOGLE which is redeemable for up to $700.00 off a full conference pass!

Posted By Derrick Djang, Product Marketing Manager, AdWords

Last month we announced enhanced campaigns to help advertisers more simply and scalably reach their customers in a multi-screen world.  Today, we’ll look more closely at how enhanced campaigns work with your display campaigns.

Why Enhanced Campaigns For Display
In this constantly connected world, our customers are accessing information across multiple devices, and might look at 10 different sources - online reviews, newspaper and magazine articles, recommendations from friends and more - before making a purchase. Display advertising captures these signals and is an important part of connecting with consumers in this multi-screen world.  But determining the best way to reach the right person with the right ad is more complex than ever. Enhanced campaigns for display help you reach people with the right ads, based on people’s context like their location, time of day and device type -- all from a single campaign.

Key Features
Search and display use very different signals. In search, we use keywords to capture users’ intent. For instance, a travel booking website knows that a user searching for ‘Rome Vacation Packages’ is looking for a vacation in Rome. In Display campaigns, advertisers use a variety of other signals to reach their target customers with the right ad. In this example, a travel website may use:

• Interest Categories: to reach customers interested in “Rome”
• Demographics: to reach people 35-44, who have historically spent 3x the average
• Topic Targeting: to reach people browsing travel websites
• Remarketing: to reach customers who booked a vacation with them last year

In today’s constantly connected world, someone's intent and the actions they're looking to take may differ depending on their context, signals such as time of day, location and device:

• Time of day: Travelers typically book between 9am and 6pm
• Location: “People in the US” who may convert more often than people in Italy
• Device: Mobile users tend to browse on their smartphones, then book on their desktop

With enhanced campaigns, instead of having to create multiple campaigns, this travel website can easily manage all of this in one place. In a single campaign they can adjust bids across these various signals to reach the right people with the right ads.

Learn More
More tips on how to use enhanced campaigns for display are available in the AdWords Help Center. To learn more on how you can take advantage of Enhanced Campaigns for Display, register for our upcoming webinar this Thursday March 21st, at 10am PST.

Posted by Christian Oestlien, Product Management Director for the Google Display Network

In a multi-screen world, it’s increasingly important for advertisers to show relevant ads based on a user’s context: location, time of day, and device. We launched enhanced campaigns to help advertisers take full advantage of user context, maximizing the effectiveness of their ad campaigns.

We’ve been listening to your feedback, and in the next few weeks we’ll be launching new ValueTrack features for advertisers using keyword level URLs.  These features will help advertisers achieve specific conversion and ROI goals, and make the upgrade to enhanced campaigns easier by:

1. Directing users to a device-specific landing page at the keyword level.
2. Enabling measurement of the effectiveness of campaigns by device.

What’s new

We’ve added a new parameter, {ifnotmobile:[value]}, where you can replace [value] with text that will then show up in your URL when the user clicks on your ad from a computer or tablet. We’re also changing the existing ValueTrack parameter {ifmobile:[value]}.  This parameter will now insert the specified value into the URL only if the user clicks from a mobile device.

In this post, we will discuss using the ifmobile and ifnotmobile parameters to direct users to a device-specific landing page.  We will also discuss performance tracking by device, and how the ifmobile and ifnotmobile parameters differ from the existing device parameter.

Example 1: Redirecting users to device-specific landing pages

Responsive web design is often a good fit for advertisers who provide device-optimized experiences to their users. If you must specify different landing pages depending on device, you have two options. If the landing page varies by creative, you can simply create mobile-optimized ads by setting the device preference to “Mobile.”  If the device-specific landing page varies for each keyword, then you can use the ifmobile and ifnotmobile parameters in the keyword-level destination URL.  It is important to remember that if you are using the ifmobile parameter today, it will no longer insert a value into the URL for tablet clicks.  The new parameter ifnotmobile will now insert a value into the URL for tablet and desktop/laptop.

Let’s say you want to send mobile users to "m.example.com/widgets," and desktop and tablet users to "www.example.com/widgets" for the keyword “widgets.”  In this scenario you could set the destination URL for this keyword to:

{ifmobile:m.example.com/widgets}{ifnotmobile:www.example.com/widgets}

Example 2: Tracking performance by device

If you want to track performance by device, the existing device parameter will work for most cases.  Using device inserts an “m”, “t”, or “c” into the destination URL, depending on whether the user clicked from a mobile device, tablet, or desktop/laptop computer. If your tracking system requires different internal ids for the same keyword on different devices, then you may need to use the ifmobile and ifnotmobile parameters.

For the keyword “widgets”, let’s say you have assigned an internal keyword id of “df32” for desktops and tablets and “df33” for mobile devices. You can set the keyword-level destination URL to:

www.example.com/widgets?kwid={ifnotmobile:df32}{ifmobile:df33}

Then, if the user clicks from a desktop or tablet, the landing page is:

  www.example.com/widgets?kwid=df32

and for a mobile click:

www.example.com/widgets?kwid=df33

Success in action

Advertisers are upgrading to enhanced campaigns and seeing strong results.  VivaStreet in France, the 4th largest free classified website in the world, upgraded all of their campaigns within the two weeks after launch.  When they upgraded, they increased their mobile bid adjustment to 125% and saw overall conversions increase by 34%.  After seeing the positive results, VivaStreet went on to increase their mobile bid adjustment to 140%.  By using ValueTrack parameters, you can also direct users to device-specific content and measure the effect it has on conversions.

We appreciate the feedback we have received on enhanced campaigns and encourage you to continue helping us understand how to make a great product.  Please join us on March 21st at 10:00AM PST (1:00PM EST) for the latest in our enhanced campaigns webinar series, EC 205, covering enhanced campaigns and the Google Display Network.

Posted by Karen Yao, Senior Product Manager, AdWords

As we’ve said before, we’ve entered the next wave of digital marketing, as major brands like L’Oreal, Audi and Kay Jewelers embrace digital media and make it a core part of their marketing strategy.  We’ve seen a 65 percent increase in the last quarter alone in the number of brand advertisers using our brand formats and buying tools.

This influx of brand investment is translating into meaningful results for digital publishers.

• We looked at the 50 top publishers that enable brand-friendly ad formats on their sites.  Over the past three months we found that, on average, they experienced a CPM increase of 2x or more when running these engagement-driven ads, such as our Lightbox ad, which expands to a full page only after a user has deliberately engaged with the ad. "We've seen CPM increases of more than 3X, and our advertisers love the large canvas and pay for engagement model," says Rich Dredge, Answers.com's Chief Revenue Officer.
• We’ve seen an overall increase in higher CPMs across our exchange -- in the U.S., CPMs over $5 have increased 24% year-over-year while those over $10 have increased 23% year-over-year. Brand spend is a critical piece of these increases.

Fueling brand adoption

To continue this momentum, we’ve been investing in a suite of brand solutions over the past year to help these advertisers make the most of what digital marketing has to offer:

• New Ways to Buy -- Last year, we introduced Active View, offering for the first time the ability to not only measure whether ads are viewable, but actually buy based on it. Brands are able to “reserve” a guaranteed number of impressions on brand-friendly sites across the web -- and they pay only for impressions that are viewed. 


• Over the past year, the number of advertisers using the reserve option has increased fourfold.
• Nearly two-thirds of those are Ad Age top 100 brands.


• New Ways to Engage -- Last year, we introduced a new family of brand-friendly, engagement-focused ad formats. Engagement formats are already showing terrific early returns.  For example, L’ORÉAL PARiS was one of the first brands to run a campaign using engagement ads. They ran an expandable ad in Germany as part of their “Beauty Minute” campaign and found that 30% of those who expanded the ad watched the entire 30-second embedded video. 

• New Ways to Measure -- We’re committed to providing meaningful metrics for brands, measurement that goes beyond just clicks and conversions. Earlier this week, we introduced Brand Lift in AdWords, which will enable marketers to run surveys along with their ad campaigns, to determine how their ads helped their marketing objectives (i.e., whether their ads helped build awareness, increased favorability towards their brand, etc.). Brand Lift complements our other investments in brand measurement, like ActiveView and Active GRP.

Digital media represents an amazing opportunity for both brands and publishers, bringing together sight, sound, motion, interactivity and measurement in ways we’ve never seen before.

Over the coming year, we’ll be continuing to invest in our products and systems that will help brands thrive in the digital space, as well as help publishers capitalize on the shift...so stay tuned for more to come.

Posted by Neal Mohan

Today marks the debut of the new Think Insights, Google’s hub for marketing insights and inspiration for advertisers and agencies. On google.com/think, you can learn about the latest research in digital marketing, be inspired by creative brand campaigns, and find useful products and tools. You’ll also find industry-leading case studies and Google’s latest research, strategic perspectives, interviews with innovators and experts and more—all to help you make the most of the web.

Every week, we’ll feature content that spans industries and interests. Here’s a snapshot of our top stories:

• In Understanding the Full Value of Mobile, learn how sporting goods industry leader adidas worked with digital performance agency iProspect to understand how mobile drives value beyond mobile commerce, particularly in-store sales. The campaign proved that mobile brought a 680% incremental increase in ROI.  
• The Hyundai Elantra: Driveway Decision Maker campaign lets you watch your favorite Hyundai model drive right to your driveway, using a combination of Google Maps Street View, projection mapping and real-time 3D animation.
• YouTube Ads Leaderboard shows which YouTube ads most moved audiences this month, through a winning combination of savvy promotion and smart creative strategy; a new list is featured each month.

In our Perspectives section, we tap our own experts—as well as heads of industry, digital visionaries and Wharton professors—to lend their insights and analyses on the topics that matter most to marketers. The Product & Tools section contains information about our products and advertising platforms, as well as Planning Tools like the Brand Impressions tool and the popular Real-Time Insights finder.

We built google.com/think to help you do it all—stay up-to-date on the latest in digital marketing, arm yourself with data to support your business cases and create inspiring campaigns. Explore the site now, and if you like what you discover, don't forget to subscribe to our Think Letter for a monthly round-up of our most popular content.

Authored by Lisa Gevelber, Head of Global Ads Marketing

People today are constantly connected, presenting a tremendous opportunity for retailers to deliver the right products to them across devices anytime, anywhere. We recently announced the release of enhanced campaigns to  help advertisers reach customers in a multi-screen world.  Today we’re pleased to announce that Product Listing Ads are now eligible to appear on smartphones globally, extending the shopping experience already available on desktops and tablets. When a user enters a shopping-related search, a commercial format that displays products in a single unit may appear above organic search results. This ad unit is labeled as ‘Sponsored’ and displays rich product images, prices, retailers and more. This mobile shopping experience will be available in all markets currently serving Product Listing Ads.

Below are a couple of examples of what a shopper might see when searching for a product from their phone.


In the image on the left, a user searching for a plaid tie may see an ad unit displaying three options. He can click any of them to learn more and buy, or click ‘Shop on Google’ to continue browsing on Google Shopping, as shown in the image on the right. From there, the user can look at an even wider variety of options from different retailers. He can review and compare images, prices, reviews, shipping options and other information. Perhaps he’ll narrow his search down to plaid ties over $45, or filter to see just the selections available nearby. Finally, once the user has honed in on the perfect choice, he can easily complete his purchase on the retailer’s site.

Ensure your products are eligible to display in this new unit for smartphones

If you’ve already upgraded your Product Listing Ads to enhanced campaigns and made appropriate bid adjustments, your products will automatically be eligible to display in the new unit for smartphones.
If you haven’t yet upgraded your Product Listing Ads to enhanced campaigns, we recommend you upgrade to increase coverage of your products and easily manage bids across devices, locations, and time of day - all from a single campaign.


During this webinar, attendees will learn about how Google Shopping and Product Listing Ads work in concert with features that are part of enhanced campaigns. We will also discuss the latest Google Shopping user experience on smartphones and cover new multi-screen opportunities for retail advertisers.

Posted by Erica Sievert, Product Marketing Manager, Google Shopping

Enhanced campaigns have arrived, featuring bid adjustments, updates to ad extensions, and more options for location and device targeting. We’re here to equip you with the knowledge and tools you need to continue your success as you upgrade and migrate your campaigns.

Over the next seven weeks, Google specialists will host live Hangouts on Air to provide insight into the following topics on enhanced campaigns:

March 13th at 11 AM PDT: Overview & Bid Adjustments

March 27th at 11 AM PDT: Campaign Management & Strategies for Upgrading

April 10th at 11 AM PDT: Location Targeting & Ad Extension Updates

April 24th at 11 AM PDT: Smarter Mobile Ads

To join the Hangouts, just sign into Google+ and add the Google Ads +Page to your circles. Then, on Wednesday, navigate to your Stream where you’ll be able to view our Hangout live with just one click.  See you there!

Posted by Courtney Pannell & Kaylyn Frazier, AdWords Support

A few weeks ago, Susan Wojcicki spoke at IAB about building an ads ecosystem for 2020.  There, she introduced a new tool, Brand Lift surveys in AdWords, that will help advertisers measure the brand impact of their display campaigns via surveys.  We wanted to provide a bit more detail about this new feature and how advertisers can begin to use it.

First, some context.  We’ve made good progress (through efforts to measure GRPs and viewable impressions) to help advertisers measure their brand campaigns, but many still rely on basic metrics like clicks and impressions.

Historically, if a brand wanted to see how its advertising campaign impacted things like consumers’ purchase intent, brand awareness or brand favorability, it would have to wait weeks or months to conduct expensive survey research.

Brand Lift surveys in AdWords use the speed and scale of the web to help advertisers gain a better, more nuanced understanding of how their campaigns are performing.  Results are accurate, occur in real-time, and don’t cost anything extra.

Advertisers will be able to set up and run Brand Lift surveys alongside their campaigns without any additional tagging, third-party set-up or fees, all from within AdWords.  Here’s how they work:

• In AdWords, an advertiser designs a basic survey from a list of templatized questions about purchase intent, brand awareness, and other common categories.  
• Then they launch their display or video campaign.  
• Automatically, one group of users will see display ads from the advertiser’s campaign, followed shortly afterwards by the survey.  A second, similar group will not be shown the ads, but will receive the same survey.  
• Publishers are paid for displaying survey questions on their sites, which helps to fund content and services online.  
• Google compares the aggregated and anonymous data from the two groups of respondents and gives it to advertisers to measure the impact of their campaigns.  

Brand Lift surveys are powered by Google Consumer Surveys, which launched in April 2012 and run across many partner sites, such as NY Daily News, SJ Mercury News, Bloomberg, YouTube and other publishers.  You may also see some anonymous sampling questions (like those asking your age range, gender or other demographic questions). Your responses are aggregated with other users' to help us show more relevant ads to users based on their interests and demographics.

It’s still early days, but we’re already seeing advertisers benefit from Brand Lift Surveys.  Brand Lift surveys are available to measure the impact of YouTube campaigns, and we’re looking forward to expanding this beta to many more brand advertisers (both display and video) in the coming weeks.

Posted by Paul McDonald, Product Manager, Google Consumer Surveys

(Cross-posted from the DoubleClick Search blog)

We at DoubleClick Search know that search marketing has expanded dramatically in scale and complexity over the years, and today, large search campaigns are practically impossible to manage using manual methods alone. As such, marketers are relying more and more on automated bid optimization platforms to run larger campaigns -- enabling them to scale up and streamline their operations at the same time.

In our blog series, we’ve explored key factors to consider when evaluating a search bid optimization platform, including flexible expression of goals, fresh data, smart algorithms, fast operations, regular software updates, sufficient controls, and dedicated, consultative services. As a wrap up to our bid optimization series, we want to recap the importance of these factors with an infographic:


Using the 7 factors as a guideline, you can choose the platform that’s best for your business, to help you save time, get the best results, and make better decisions in your digital marketing efforts.

Stay tuned to the DoubleClick Search blog to learn more about enhancements, updates, and launches around the Performance Bidding Suite. To learn more about the 7 factors to consider when choosing a bid optimization tool, download our white paper here.

Posted by Kim Doan, Product Marketing Manager, DoubleClick Search

Last year, we started a program to partner with advertisers and agencies to re-imagine how brands tell stories in a connected world. Project Re: Brief set out to recreate some of the advertising industry’s most iconic, classic campaigns using the latest technology tools. This year we’re expanding that program to work with some of today’s most iconic brands and innovative marketers, in our new project: Art, Copy & Code.

Art, Copy & Code is a series of projects and experiments to show how creativity and technology can work hand in hand. Some of these will include familiar brands like Volkswagen, Burberry and adidas—projects developed in partnership with their creative teams and agencies. Others will be creative experiments with innovative filmmakers, creative directors and technologists to explore how brands can connect with consumers through a whole range of digital tools—including ads, mobile apps and social experiences. Our first partner project is a new social driving experience—Volkswagen Smileage.

Building off their 2012 campaign, “It’s not the miles, it’s how you live them,” Volkswagen Smileage is a mobile app and web service that aims to add a little bit of fun to every drive, from your daily commutes to holiday road trips. The app measures the fun factor of each trip using a metric called “smileage,” based on signals like weather, traffic, location, time and social interactions (e.g.,  a long drive on a sunny Saturday afternoon might accumulate more smileage than a morning commute in the snow). You can use it with any car, not just Volkswagens.

Powered by the new Google+ sign-in, you can choose to share Smileage experience with friends and family. For example, during a road trip, photos and videos taken by you and your co-passengers can be automatically added to a live interactive map. The inspiration for the service came from a recent study showing that every day, 144 million Americans on average spend 52 minutes in a car—76 percent of them alone. We wanted to make that time a more shareable experience. Volkswagen Smileage will be available soon in beta—you can sign up on this webpage for early access.


We’ll have many more experiments to share in the Art, Copy & Code project soon—subscribe for updates at ArtCopyCode.com. We’re committed to investing in technology and tools over the long term to help brands and their agencies succeed not just today, but in a digital future that will look very different.

If you’re planning on attending SXSW, stop by the Google Playground on March 9 to see demos of these experiments, or attend our talk on March 10.

Posted by by Aman Govil, Art, Copy & Code Project Lead

April 11 update: Offer extensions are now available and can be shown in the UK.

With AdWords, you’ve been able to run campaigns in targeted geographic locations and attach your local business address to your search ads using location extensions. Now, new location-oriented features in enhanced campaigns are rolling out globally to help you achieve even better results with AdWords – online and offline. Read on to learn how to:

• Improve campaign results using location bid adjustments, whether your customers buy online or offline.
• More easily reach customers that are near your business locations. 
• Drive more offline purchases and measurable in-store traffic with search ads using offer extensions.

For a guided walkthrough, tips and Q&A on using these new location-based features and offer extensions, please register and join us at this week’s Learn with Google webinar on enhanced campaigns this Thursday, March 7, at 10am PST.

Geotarget broadly with selective bid adjustments for improved results

Whether your business is online-only, offline-only, or multi-channel, you can improve your overall results by using a broad location target to cover your entire potential market while refining your bids in select areas. With legacy campaigns, you’d need to set up a new campaign for every location you wanted to bid differently on. Now, with enhanced campaigns, it’s simple to increase or lower your bids by a certain percent for any location target in your campaign.

In the AdWords interface, click Locations on the Settings tab, and then click on the bid adjustment column to the right of a location target to increase or decrease your bid. You can also make location bid adjustments with the latest version of AdWords Editor.


To optimize with selective bid adjustments using the AdWords interface:

1. Click on the “Location details” button and select “What triggered your ad.” 
2. Toggle the View button to slice your campaign performance data, including conversion data, by different geographic levels (example screen).
3. Sort or filter to focus on the locations you want to optimize. 
4.  Select one or more locations. 
5. Click the “Add targets and set bid adjustment” button.

For more advanced optimization, you might pair your AdWords reporting with your company’s data on customer value by geography to adjust bids for different locations.

Example 1: A commercial maintenance company targets a 20 mile radius around downtown Denver. The marketing director might know that it costs 20% less to sell to and service customers who are within 10 miles of downtown. He can improve his results by increasing his bids by 20% for customers within 10 miles of downtown Denver, since these leads are more profitable. 

Example 2: An online-only financial services company has modeled its average customer lifetime value by zip code. The company’s search specialist has been asked to achieve an average 8:1 return on ad spend (ROAS), which they define as average lifetime value divided by average cost per lead. The specialist downloads data from AdWords with cost per lead by zip code and pairs it with lifetime value for each matching zip code (example data). She looks for opportunities to improve her results by lowering bids in zip codes where ROAS is below the target and increasing bids in zip codes where ROAS is above the target. She makes her bid adjustment decisions in the spreadsheet and implements them in her enhanced campaign, re-checking the ROAS and volume impact for a few weeks and making changes as necessary. With legacy campaigns, she would have to set up a new campaign for every zip code with different bids, increasing the level of campaign management complexity and effort required.

Experienced search marketers know that bids are an important contributor to campaign results, along with ads, extensions, keywords, and landing pages, so they’re sure to measure periodically and make adjustments. Remember, targeting too narrowly can limit your reach, clicks and conversions, so consider using selective location bid adjustments while targeting broadly. More tips on optimizing your campaigns using location are available in the AdWords Help Center.

Reach customers near your offline business locations more easily

If you operate an offline or multi-channel business, you can use the new location extensions targeting to reach potential customers or increase your bids when they're near your locations with just a few clicks. It uses the location extensions you’ve already created and a radius that you specify to create targets around your businesses.


You can then assign a bid adjustment to your location extension target to increase your ad’s visibility when customers are near your business, and potentially more likely to shop and buy from you (step-by-step directions).

Example 3: A national multi-channel retail business has been running AdWords campaigns to sell directly online and to drive people to its 400 local stores. The account has already set up location extensions, but it wants to improve its ad visibility even more when customers are searching within a short distance from its stores. With just a few clicks, its search agency adds a single “2.0 mile around each location extension” target and sets a +25% bid adjustment.

Drive measurable offline purchases and in-store traffic with offer extensions

Showing a potential customer the right offer at the right time can be the difference that brings them into a local business to buy from you. Offer extensions help you drive offline purchases and in-store traffic with a redeemable offer shown with your search ads across devices. You can use them whether you’re a retailer, manufacturer, or other type of business (currently shown to users in the U.S. only).

Desktop offer extension example

Mobile offer extension example

When customers click your offer, they'll see your offer details, business logo, and nearby stores (see example below). They can print your offer or save it to their Google Offers account for in-store redemption. At the point of sale, customers redeem the offer using either a text code or a bar code.


You pay for clicks on an offer just like a click on your ad headline – there are no fees for each redemption. We’ll also remind customers about unused offers through email to improve the redemption rate. Offer extensions are available at the campaign or ad group level. Check out more details and tips on offer extensions usage and reporting in the Help Center.

Please stay tuned for more details on the availability of offer extensions in other countries and improvements with offer redemption reporting. We welcome your feedback on these features and others in enhanced campaigns using this form.

Posted by Smita Hashim, Group Product Manager

SMX West kicks off on March 11, and the AdWords and DoubleClick Search teams hope to see you there!

During the first two days of SMX West, Google will be on the floor to help you learn how to engage your audiences in a constantly connected world. Below are some of the activities that we’ll be hosting across the 3-day conference:

March 11, 2012, 5-6pm - Enhancing AdWords for a Constantly Connected World
Join Google AdWords’ special enhanced campaigns presentation on Monday, March 11 at 5pm, where Lead Product Manager Surojit Chatterjee will discuss key features and changes with enhanced campaigns, give tips on getting started, and answer your questions.

March 11 -12, all day - Learn and win with DoubleClick Search
Visit the DoubleClick Search lounge at Booth 401 to learn about how we’re making search marketing faster, smarter, and better. Watch our videos, get a glimpse of some of our newest features through demos, play games, and engage with our team to see how we’re helping you run effective search campaigns across devices, as well as across channels. Tweet what you learned using hashtag #dsSMX for a chance to win a Nexus 7 tablet!

The full SMX West agenda can be found here. Be sure to check out our other Google speakers at the following panels:

• March 11: Brendon Kraham, Director of Global Mobile Sales & Strategy - Converting The Mobile Customer, 3:30pm-4:45pm
• March 12: Jon Venverloh, Head of Platforms for Google Shopping - Google Shopping Goes Pay-For-Play, 5:00pm – 6:15pm
• March 13: Surojit Chattejee, Lead Product Manager - Google Enhanced Campaigns - What You Really Need to Know, 2:30 - 3:30pm

Still haven’t registered? Enter discount code SMXW13google (case sensitive) and save 10%. Expo passes are free and get you into the AdWords and DoubleClick Search events.

We hope to see you in San Jose!

Kim Doan, Product Marketing Manager, DoubleClick Search