Ever wonder what time of day your ads are searched and clicked on the most (or the least)? Is it early in the morning, during regular business hours, or late at night? To answer this question (and any others you may have on hourly performance), we recently introduced hourly reporting for Account Performance and Campaign Performance reports.

Hourly reporting allows you to see impression, click, cost, CTR, and average CPC data for your entire account or specific campaigns on an hourly basis – on either specific calendar dates or across a designated time period (such as Last Week or Last Month). Use hourly data to gather information on customer behavior or to help you determine the best times of day to run your ads using our ad scheduling feature.

For more information on hourly reporting, please visit the Report Center section of the AdWords Help Center.

Posted by Judy, Inside AdWords crew