Your keywords determine when your ad shows to potential customers, but it's the content of your ads that determines if users will actually click and visit your website. So we thought we'd share this short video with some best practices for creating winning ad text. You will see ideas for what you can test when writing your ads, which will help you to differentiate your business from the crowd and drive even more potential customers to your website.

Did you like the video? We'd love to hear your feedback. Let us know. For more information, visit our entry on ad text optimization in the AdWords Help Center.

Posted by Amanda Kelly, Inside AdWords crew